GRAMMY-Winning Singer, Songwriter & Rap Legend Everlast Drops ‘Losing Man’s Game’

GRAMMY-winning Irish-American rapper, singer & songwriter Everlast has released a new single and music video for ‘Losing Man’s Game’ from his first album in eight years, Embers to Ashes. Produced by Yelawolf, mixed by Chris Lord-Alge, and with cover art by award-winning Tristan Eaton, Embers to Ashes is out August 28th on Everlast’s own Martyr Inc Records, in partnership with Thirty Tigers and Regime Music Group. Listen to ‘Losing Man’s Game’ HERE and watch the video HERE.

“There’s a freedom in being broken. Go all in or go home. Losing man’s game,” Everlast says about the song. The video features an intergenerational cast of Amigo the Devil, Andy Frasco and DJ Muggs (Cypress Hill) – who also produced House of Pain’s hit ‘Jump Around.’

Director Ryen McPherson (Sleater Kinney, Billy Strings, Rise Against) explains: “The cinematic carnage at the end of Luca Guadagnino’s ‘Suspiria’ has always resonated with me. It wasn’t just the visuals, but Thom Yorke’s score. I was inspired to finally take a crack at pairing onscreen violence with a ballad, the condition being that it had to be shot beautifully. I found some of the most sick and talented on-screen talent I’ve worked with in my 20+ years directing music videos. This video was edited less than 24 hours after we wrapped shooting, so to say that my crew and I are excited to share it with Everlast’s fans is an understatement. Enjoy your nightmares.” 

Everlast has also announced a run of UK summer In-Store dates to celebrate the release of Embers To Ashes. The six-date run kicks off at Resident Records on August 28th and finishes at Jumbo Records in Leeds on September 3rd. For more info head HERE.

Everlast plays the following UK In-Store Dates:

Aug

Fri 28th                        Resident Records, Brighton

Sat 29th                      Rough Trade, Bristol

Sun 30th                     Rough Trade East, London

Sept

Tue 1st                        Rough Trade, Nottingham

Wed 2nd                    Rough Trade, Liverpool

Thu 3rd                       Jumbo Records, Leeds

Previous single ‘My Hollywood’ is a lighter hearted take on the ups and downs of success in the entertainment world, while the first single and music video for ‘Stones’ is a journey from self loathing to self healing and forgiveness (“soulful and heartfelt” – VICE, “a masterclass in the genre-bending style Everlast pioneered” – BroBible).

There are two mantras Everlast keeps close: whatever’s happening is inevitable, and this too shall pass. The philosophy comes into focus on Embers to Ashes, shaped by a decade that saw his Los Angeles home burn down in the 2018 Woolsey fire, the pandemic, a divorce and more. But the seed was planted a decade before – in 2015, Everlast was in Berlin with plans to head to Paris for Eagles of Death Metal at Le Bataclan, and ended up staying to catch Yelawolf instead. That night, Yelawolf told him he’d love to produce a record for him, just as news started coming through that something bad had happened in Paris. Ten years later, they connected in Nashville to make Embers to Ashes, with Yelawolf producing – encouraging him to bring in co-writers like David Ray (Jelly Roll, Teddy Swims).

Maybe it’s hard to understand how the guy who recorded one of the biggest breakout hip-hop hits in history (1992’s ‘Jump Around’ with his old group House of Pain) as well as the enduring empathy anthem of the 20th century (1998’s ‘What It’s Like’) could go from Armand de Brignac to Canadian Club (“We went from champagne and crystal glasses to drinking cheap whiskey out of plastic,” he growls on ‘Stones’). After all, this is the same man who won a GRAMMY with Santana and went on to redefine rap’s relationship with blues and rock. But here’s the thing: this too shall pass.

The wider world, with all its own hurt, looms throughout the record, as well. On the ghostly protest song ‘Rubber Bullets,’ written as Everlast watched the fallout of George Floyd’s murder, he reminds listeners: “Rubber bullets kill exactly like the real ones.”  The incendiary ‘Peace of Mind’ mixes down-home blues and epic rock as Everlast takes aim at the absurdity of modern life and escapism. And to close things down, the hopeful ‘Young Man’ offers up the clearest of that aforementioned hard-earned wisdom, as Everlast assumes the role of elder, imparting what he’s learned during a life truly lived to those — like his two daughters — who are just setting out.